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We are not what we know but what we are willing to learn.

 Mary Catherine Bateson

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Intentional choices are deliberate and purposeful decisions.

They can help us maintain a positive mindset, reach goals and experience more clarity.

They can also increase our focus and commitment to bringing more purpose and meaning to our lives.

together, let’s instill

purpose and intention in internationalisation and growth.

intention is a global strategy consultancy that provides bespoke internationalisation solutions and frameworks to organisations with ambitious cross-market growth aspirations.

 

Powered by Culture Connexion™, a global network of 3,100+ senior international and local consultants, our tested cultural and strategic models as well as our proprietary internationalisation products, we thrive to elevate our clients' global expansion ambitions through cultural intelligence.

 

Building on 20 years of experience in global brand, marketing strategy and their application through our sister consultancy, Creative Culture, we have been delivering bespoke programmes to support innovation and ESG ambitions for the C-suite and leadership of global brands.

how and where we thrive

Our areas of focus are global strategy, innovation and ESG.

Key to our success is our ability to work hand in hand with senior leadership to design and activate successful international growth programmes that are culturally nuanced and sensitive, from strategy to insights, leadership management and internal-external engagements.

capabilities

bespoke growth and internationalisation workshops

bespoke growth and internationalisation workshops

initiation to cultural intelligence (CQ)
CQ and internationalisation
building inclusive global brands
cross-cultural brand and business strategy
market expansion focus (country or region specific)
and more...
engagement and growth programmes

engagement and growth programmes

internationalisation incubator (market landscaping, cultural brand diagnosis and audits, workshops and educational programmes)
supplier diversity incubator (global and local)
operationalising the global business and brand footprint (global and local WOWs)
cultural intelligence products

cultural intelligence products

cultural mapping
(sustainability and DE&I focus)
local market intelligence

what clients say

I truly value Mélanie and the team’s expertise and practical insight, specifically around multicultural marketing. They helped us to design and deliver a very insightful session to engage both our global and local brand marketeers around the power of inclusive brands and as part of this session, they provided super inspiring insights as well as a strategic framework of the dos and don'ts of inclusive marketing, which I can really recommend to everybody. The feedback following the session was great and really thought-provoking for our marketing community as it offered global examples as well as a regional approach to take local cultural differences into consideration. This project led to building an internal task force that looks at multicultural marketing globally and is supported by tailored workshops to inform the way our brands show up in the marketplace.

Sophie Standke, International Diversity, Equity and Inclusion Lead at Beam Suntory

they trust us

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Sanofi logo
Ubisoft logo
Unicef logog
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